Is AI the business partner you’re missing?

If you want to grow in business, you need to be willing to think outside of the box. Ben Lamm, CEO of Hypergiant, has done just that.

In this episode, our host, Ana, interviews Lamm, CEO of the Dallas-based startup that Tony himself invested in. In this candid conversation, you’ll hear how Lamm envisions artificial intelligence (AI) providing a new and improved customer experience for businesses in any industry.

Lamm explains how artificial intelligence can be used to retain customers as well as improve business relations, internal processes and customer experiences. He breaks down the pragmatic benefits of the technology in a way that clears the mystery and misunderstanding that normally surrounds the concept of AI.

According to Lamm, incorporating artificial intelligence into a business strategy does not have to be all or nothing. A business can keep its existing business plans and strategy while starting to use artificial intelligence functions wherever it deems appropriate. Small changes, such as adding a chatbot to your customer service team, can create a big difference in your customer experience.

Hypergiant’s partnership with popular restaurant TGI Friday’s is an example of how to incorporate artificial intelligence into an existing business strategy. Working with the restaurant’s customer data, Hypergiant created Flanagan, an AI-powered mixologist. Flanagan interacts with customers by providing drink recommendations while simultaneously collecting more data about their preferences. Flanagan provides a fun and interesting experience for customers while also increasing customer loyalty for the restaurant.

Lamm and his explanation of artificial intelligence is a clear example of how businesses can expand and scale when they focus on their customers’ needs, embrace change and actively evolve.

CEO of Hypergiant Ben Lamm

Is AI a negative or will it change the way we do business for the better?