Become a Business that Outperforms the Competition

Successful businesses—ones that continually improve and produce consistent results—share a lot in common with high-performance athletes. Both must consistently outperform their competition and produce winning results. Creativity, discipline and productivity must merge into a force that’s greater than the sum of its parts. This is true whether you’re a small business or an Olympic champion.

Force #6 of the 7 Forces of Business Mastery, Constant Optimization and Maximization, is about your ability to take an existing core process, especially one that’s already been profitable, and execute it more efficiently, so that you are continuously evolving your business to the next level of success. Sometimes, the biggest growth opportunities don’t come from new initiatives, but rather from taking the core processes the business is already doing and executing them more effectively. A small incremental improvement made in a few key areas can result in geometric growth to the business as a whole. Here are four keys:

Develop the Mindset of a Champion

High performers have clarity of vision— they attack their goals and are committed to preparing for “the game.” A champion studies the strengths and weaknesses of the competition, then develops a game plan that leverages his or her own skills and expertise to bring about the desired outcomes. It also requires effective leadership skills: having a mission or purpose that not only drives you, but inspires others as well. Stepping into that winning mindset—for yourself and for your team—is a must.

“Tony Robbins’ work has been an enormous source of strength and insight for me both personally and professionally.” — Peter Guber, Chairman of the Board and CEO Mandalay Pictures